Clothing accessories: the grade depends on the quality and design
Clothing is an engineering process that includes design and production. The production process is divided into various stages, and the most important one is material selection, which includes fabrics, fabrics, and other accessories. These other accessories are collectively referred to as clothing accessories, which are essential components for decorating clothing and expanding clothing functions in addition to fabrics. Clothing schools believe that the level of demand for clothing accessories depends on quality and design.
(1) Grade of clothing accessories: depends on quality and design
Clothing accessories refer to materials other than fabrics used in the clothing production process. Clothing accessories can be divided into clothing lining, clothing fabric, clothing lining, clothing padding, thread belt materials, fastening materials, and trademarks according to their functions and application areas. Clothing accessories can be divided into textile clothing accessories, chemical clothing accessories, and hardware printing clothing accessories based on raw materials. The main properties of clothing accessories are wearability and decorative performance. Wearability refers to the ability to maintain a good appearance after wearing and using, whether the sewing and production process of clothing is easy, and whether clothing can maintain a comfortable feeling for the human body. Decorative performance refers to the ability to reflect fashion trends or design concepts of fashion designers through appropriate selection and matching of clothing accessories. Based on the main performance of clothing accessories, the main criteria for evaluating the grade of clothing accessories are: 1. Excellent product quality. 2. Product design fully reflects popular trends or clothing designer concepts.
(2) The demand level and price sensitivity of clothing accessories depend on the business model of clothing enterprises
Under normal circumstances, the profits of clothing enterprises under the OEM business model mainly come from the production and processing links, with low product grades and profit margins; The profit of clothing enterprises under the OBM business model comes from the circulation process, with high product grade and profit margin; In the OBM business model, compared to industrialized clothing brands, high-end fashion brands can better showcase consumer identity and taste, with the highest product grade and profit margin. According to the convention in the clothing industry, low-end clothing must use low-end fabrics and accessories, while high-end clothing usually uses high-end fabrics and accessories. Compared to the OEM business model, the OBM business model has low sensitivity to clothing accessory prices and high sensitivity to grades. In the OBM business model, high-end fashion brands have the lowest sensitivity to clothing accessory prices and the highest sensitivity to grades.
(3) Significant industrial product attributes: high-quality customers share industry growth
The main customers of clothing accessory companies that are considered the best choice for clothing plate making are clothing production enterprises. As of February 2008, the cumulative number of Chinese clothing enterprises was 14484, with a high concentration of customers. Directly facing the high concentration of enterprises and customers gives clothing accessories industrial attributes. In recent years, due to the gradual shortening of the fashion trend cycle, clothing enterprises have gradually tended to produce in small batches and short cycles. Clothing accessories have gradually tended to be in small batches, multiple varieties, and fast delivery on the basis of meeting the trend, resulting in clothing accessories having some consumer product attributes. However, the industrial product attributes of clothing accessories still dominate due to the high concentration of enterprises and customers. Referring to the characteristics of industrial product sales and the reality of full competition in the clothing industry, high-quality clothing accessories customers are usually brand clothing enterprises with obvious competitive advantages or clothing enterprises with higher product grades. This type of enterprise has a relatively clear future growth, with a considerable and stable number of orders, making it the best choice for clothing accessory enterprises to share industry growth.
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